GrabCAD, Automotive Design Conference and Car Design Community are proud to present.
AUTO(R) 2012 DESIGN CHALLENGE: CREATE URBAN ELECTRIC MICRO VEHICLE.
The urban mobility market is booming. By 2015 thirty million scooters will be sold annually. People are buying them to move quickly through urban traffic, to park where cars cannot and to save on fuel. At the same time, many commuters avoid purchasing two wheelers because they’re frequently uncomfortable and only drive well in nice weather. This niche is so big that manufacturers are starting to create vehicles just for this demographic. Motorcycle companies are experimenting with larger and more feature-filled motorcycles while automotive companies are shrinking their vehicles. These companies are all fighting for the same consumers.
We challenge you to create the most desirable urban vehicle of them all.
WINNERS FOR PREVIOUS CHALLENGES:
2011 Design Challenge: New car body type for transition economies in 2020
Young designer category: Mirko Vujičić
Professional designer category: David Olsen (USA)
2010 Design Challenge: Automobile for senior citizens
Young designer category: Zdenko Vukoja
2009 Design Challenge: Automobile for generation born 1990
Young designer category: Elvis Tomljenović
Urban mobility is a hot topic right now, but traffic jams have been around since Babylon. One hundred years ago Peugeot hired Ettore Bugatti, then a young Italian engineer, to create a small car for mobility in Paris. After WWII, the average European could not afford a car, so in the 50s and 60s many budget microcars, nicknamed “bubble cars” emerged. Now, microcars are coming back!
Ground-based vehicle - no flying saucers please
Three or four wheels - but remember that this is a microcar!
Small footprint - easy to move around and easy to park is essential in big city
Single seated or tandem (1+1 or 2 seats) - 90% of commuters ride alone, but people like to have possibility to give someone a ride
Enclosed cabin - nobody wants to get wet or cold. Open vehicles are welcome, so long as they have a roof, either soft or hard
Small boot (trunk) capacity - what do you carry around city? Laptop, sport bag, shopping bags...
Electric vehicle - it just makes sense
Excellent style and design
Project submission deadline is 15 April 2012 at midnight by CET
Participants are divided in two categories, according to their work experience:
1. Professionals – one who works or have worked in automotive industry, including
2. Young designers – one who never worked or obtained internship in automotive
Submission has to contain: project title, short description in English, authors name and surname. When submitting your work state category you apply for (1. or 2.)
Responsibility for branding is upon contenders
Presentation has to be submitted on one B1 portrait format in digital form, ready for print
The competition is open to everyone
Team entries are welcome
You can submit several designs
Tag your entry with “electric vehicle” to make it easier to find
Competition winner will be announced at Automotive Design Conference and here on this challenge page.
The best projects get worldwide promotion and GrabCAD motivation packages.
Winner will be chosen by automotive design experts and speakers at Auto(r) 2012 Automotive Design Conference.
List of the jurors:
1) Frank Stephenson, Design Director, McLaren
2) Gordon Murray, renowned designer of Formula One race cars and the McLaren F1 road car, (Gordon Murray Design)
3) Peter Stevens, 2002 Automotive Designer of the Year by AutoCar Magazine, (Peter Stevens Design)
4) Sébastien Stassin, (Kiska)
5) Automotive Design Conference speakers
First staged in 2009, Auto(r) is one of the world's most important automotive design conferences and the biggest one in Europe. This is world's only event where automotive designers address people who are not professionally connected with automotive industry. This mass orientated conference mission is to promote automotive design as part of industrial design and to popularize automotive culture in general. Number of visitors is constantly growing and event itself became automotive think-tank. The event offers unique networking opportunity and is proven as a place where new ideas are born.