Sr. Lead Designer ID & ART: Skinit Inc. (San Diego Ca) 04/2012 – present Duties include product strategy, sales presentations, packaging design, branding communication and standardization of brand identity metrics, trend and demographic research, POP and retail experience, UX and in-store promotions. Skinit ID & ART achievements and contributions: Owner of branding metrics. Pictogram system. Owner of packaging and design language as marketing tool. New Product development. Demographic research and art implementation. Trend research. Art direction.