Both product and graphic designer since 2000. I started my career working at Ana Couto Branding & Design, a brand strategy consulting firm in Brasil. Acquired knowledge in strategic planning prior to product development, to achieve differentiation from competitors, and solid experience in developing promotional product projects working for major companies including StarOne, L'Oréal, BAT (British American Tobacco),Tim, Coca-Cola and Gradiente, among others. This experience allowed me to work in partnership with great design studios such as Tecnopop, Tatil Design and Soter Design in many different projects for major clients like Clear Channel, Warner Music, BMG and Souza Cruz. In 2003 I started my own design firm, Miolo Design Inteligente, and received several design awards until 2006, when I left the company. Since then, I founded a new company, MODO design, wich I have been running with a new partner, focusing in integrating design and communication as a tool for placing new brands in business and repositioning traditional brands in the market.
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