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Steve Erickson

Product Design: napkin sketch to point of purchase

biography

Every product design project starts out as puzzle made up of semi-opaque pieces. The pieces… market analysis, competitive analysis, price points, innovation, differentiation, aesthetics, concinnity, function, ergonomics, materials, manufacturing processes, packaging, costs, users, and clients. These and other considerations assemble into a design language that makes your product unique, pertinent, and targeted in the marketplace… a tangible object of desire and promise... a picture that makes sense. Every product wants to be something… to be desired and realize its potential, in many ways and from many perspectives. I strive to stimulate desires and extract potential… solve the puzzle. My clients' success ensures my own and realizing that desire and potential benefits us both.

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work experience

Io Design Principal January 2007 -

Industrial/Product Design and Development: - Market Analysis - Competitive Analysis - Marketing Strategy - Pricing Strategy - Manufacturing Processes and Strategy - 3D modeling/CAD (Concept - Production) - 3D Rapid Prototyping - Product Packaging Design - Photo Quality Rendering Mechanical Engineering: - Electro-Mechanical Packaging Design - Injection Molded Plastic/Rubber Design - Sheet Metal Design - Design and Integration of Complex Machined Parts - Engineering Drawings/Detail Drafting - 2D to 3D CAD Modeling - Reverse Engineering - Custom Tooling and Fixtures Mechanical Engineering/Analysis: - Tolerance Analysis/Studies - Evaluate Existing Designs for Manufacturability (DFM) - Forensic/Environmental Product Testing - FEA/CFD Structural and Thermal Analysis Services: -- Deflection Analysis -- Displacement Analysis -- Fatigue Analysis -- Failure Analysis -- Finite Element Analysis -- Stress Analysis -- Strain Analysis -- Structural Analysis -- Thermal Analysis Electrical Engineering Software Development Global Supplier Sourcing Liaison with Domestic and Foreign "Best-in-Class" Suppliers for Prototype and Production

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education

San Jose State University B.S. Industrial Design, Product Design/Development 1999 - 2004

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