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Benoit Fraylon

Racing & Emotion


Raised in Le Mans. Refined in the UK. Developing in he UAE. -- Benoit Fraylon is an emerging French Artist whose aim is to produce innovative and captivating works in the areas of Automotive, Design and Visual Arts. Born in 1984 in Le Mans, the cradle of motorsport history, Fraylon’s passion for cars and racing started at a very young age through his early exposure in the environment where great racers and automotive developers are raised. Determined to undertake new challenges in the field of Automotive and Motorsport, he equipped himself with Product Design Formation in France and moved to England to obtain Automotive Degree at The School of Arts of Coventry University. Benoit Fraylon’s attention to details by combining futuristic creativity and luxury, won the attention of many after launching his well-known Ferrari Chinetti Concept. Being one of the foundations of Classic & Sports Cars France as an Art Director and Racing & Emotion Co-founder/ Entrepreneur, Benoit’s great passion into making great concepts to life lead him to being a part of the highly reputable industry of Luxury Automotive World in the Middle East. Presently the Creative Director of W Motors, the first Arabian Manufacturer of Hypercars based in Dubai. More on


work experience

W Motors Creative Director

Racing & Emotion President & Co-Founder



Coventry University BA Honors - MDes Program , Industrial Transport Design, Automotive Design 2006 - 2009



Workstation specs: Mac Pro // 3.5 GHz 6-Core Intel Xeon E5 // 16 GB 1866 MHz DDR3 ECC // AMD FirePro D500 3072 MB
Honors and awards:

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