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Edward Battistini

Bring aesthetics to function. Create emotion in efficiency

biography

I'm a creative designer working in Tech and innovation. I am passionate of New technology and luxurious minimalistic design. I love designing objects of everyday use, and try to bring aesthetics in function. I love designing Apps for iPhone. Follow me on Twitter @Edwardbdesign

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work experience

WILD DESIGN SHANGHAI Innovation Designer Intern June 2010 - January 2011

Brainstorming & conceptualising on industrial projects (Workshops & Data research and Analysing). Leading Chinese team on industrial project (Hero Spoon Project). Sketching, 2D rendering, 3D modeling (solid & surface model), 3D rendering. Preparing PPT and Presenting to clients.

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Pyrolya SA Product Designer April 2011 - September 2011

Exploring UI and UX on iPad (bring physics to digital). Finding textures, and dealing with the physical aspect of the App. Creating textures for 3D, editing 32bits multi-layer 3D renders. Designing icons (50 cars as minimalist icons). www.roadincorporated.com

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PYRAMYD EYEWEAR Founder & Designer January 2012 - December 2013

Creating the brand identity, defining trends & design the PE01 model. Ideation, 2D render and prototyping, creating factory files for CNC milling. Working with factories to optimise process and product assembly. Coordinating & overseeing product photoshoot (in a profesional studio) Editing raw files and producing marketing assets. Coding the responsive website (HTML, CSS, Js) Selling the product to stores, clients & press (Colette, Le Bon Marché...)

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TGI - Thomson Group Internation Head of Design January 2014 -

Creating & developing the brand 7 Mobile, throughout products, packagings, advertising & catalogues. Sourcing products, checking finish and material quality. (Phones, tablets, powerbank, headphones & earphones) Working with factories (on site too in Shenzhen, China) to adapt devices for the African market.

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education

Creapole ESDI Master’s Degree, Industrial and Product Design 2006 - 2011

MA - Industrial Design | Section : Sociology, Psychology, Anthropology. Graduated with honors from Creapole ESDI Paris. Master subject : « Procrastination & student life »

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additional

Workstation specs: Macbook Pro Retina 15" 2015 max
Honors and awards:
Interests: Innovation, luxury goods, tech, Apple devices, iPods (modding)

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