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Geoffrey Brennan

Industrial Designer


I am a senior-level industrial designer with experience in facets of design from graphics to web design and product design. I have used CAD tools extensively and have expert proficiency at SolidWorks. With a demonstrated ability to meet client and end-user needs while maintaining cost-effective and elegant solutions, I am a self-starter and am always eager to improve organizational processes as well as the work at hand. I am naturally curious and enjoy learning about the industries I have had the privilege to serve, whether manufacturing, oil and gas or high-tech. I have a Masters Degree in Industrial Design and a Bachelor of Arts in Political Science. My ongoing drive to constantly be learning has also led me to explore the technology and social media and marketing tools and strategies that support those industries. My Skills & Specialties: Industrial Design, Graphic Design, Concept Generation and Development, Requirements Management, Technical and Critical Evaluation, Sketching, Model Making, Problem/Process Definition, Project Management, CAD Design for Manufacturing, SolidWorks, Manufacturing Process Specifications, Presentation Skills, Web Development My online portfolio is available at: Please contact me at if you would like any other information.


work experience

Product Development Manager Streamline Automation Inc. November 2005 - September 2010

Product development responsibilities involved designing, developing and co-ordinating various manufacturing activities as well as integrating equipment hardware and software control systems for foam carving system. Provided comprehensive installation and training for specialized Computer Numeric Control (CNC) equipment to global customer base, including travel to on-site locations throughout the world. Writing, layout and editing user manuals for complete line of Streamline Automation equipment sold, including CE specifications. Accomplishments: • Spearheaded business model evolution at Streamline from reseller to product development and innovation leader through in-house product design and development • Successfully led the development of the FROG3D™ line of CNC routers, CNC hot-wire machines and 3D scanning system software improvements • Effectively managed the technical support and training group and co-ordinated customer training curriculum • Designed and wrote marketing and technical documents for in-house and external use

Criteria Systems Ltd. Founder & Industrial Designer September 2007 - September 2010

Concurrent with my position at Streamline, I started a company, Criteria Systems which offered 3D printing and design services. At Criteria Systems, I delivered consulting and design services for a great variety of rapid prototyping, 3D scanning and 3D design projects. Accomplishments: • Launched the company, including marketing materials and a website which provided online ordering features for 3D printing services • Liaised with clients on numerous product development, industrial design, and graphic design projects to develop innovative solutions to their needs • Coordinated the development of the company website to assist clients with online ordering of rapid prototypes • Provided comprehensive 3D CAD model design and 3D scanning services for varied projects

SMART Technologies Industrial Designer September 2010 - August 2012

At SMART, I was part of the industrial and experience design team for a world leader in interactive whiteboard technology. I had the privileged of working with User Experience and Mechanical Engineering departments from concept development through to production on a variety of interactive products. Accomplishments: • Provided the initial experience and industrial design concepts through to pre-production ramp up SMART Room System™ for Microsoft® Lync® platform with multiple sub-project involvement • Completed industrial design and graphic branding of the SMART Board interactive overlay product • Completed key industrial design improvements to the SMART Mobile floor stand product • Involved in various aspects of industrial design and user experience for education and corporate product lines • Relied on to provide graphic design artwork for packaging, software and product branding • Patent pending

Evolution Oil Tools Inc. Drafting & Design Technologist September 2012 - October 2013

The Design & Drafting Technologist duties I was involved with included generating new and revising existing designs as required by management and the customer service group. During this period I: • Provided updated design drawings, parts and assemblies with design and process improvements using SolidWorks and SolidWorks Composer software • Developed simplified systems and procedures for logging and tracking design/engineering requests used company-wide that dramatically improved interdepartmental communication and effectiveness

Evolution Oil Tools Inc. Technical Marketing Coordinator November 2013 -

I am responsible for designing, creating and revising product marketing documents, including but not limited to catalogs, marketing sheets, operating instructions, product brochures, technical data sheets and website materials. Also I develop product marketing videos internally as well as directing external 3rd party technical contractors. This role also includes working with the 3rd party developers for other aspects of the company website, as well as overseeing the company Social Media platform.



University of Calgary Bachelor of Arts, Political Science 1991 - 1995

University of Calgary Master of Environmental Design (Industrial Design), Industrial Design 1996 - 2001



Workstation specs:
Honors and awards:
Interests: Process improvement, exponential technology, future studies, travelling

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