Previously a Creative Director at MINIMAL and Principal ID manager at Microsoft, with over 12 years of product experience within corporate and consulting environments. A portfolio that is vast, having worked in every phase of product development, from portfolio planning and new experience exploration to ideation, production and user interface development. My approach to design relies on the end-to-end product development process including research, ideation, 3D refinement, production liaising and end user experience. This close involvement in the design process ensures the overall vision and final product is not lost in any stage of development. Positively impacting people’s lives thru the creation of innovative products and experiences is what drives my passion as a designer. During my time at MINIMAL, I have worked closely on a range of projects such as next generation Xbox experiences, Google mobile devices, Sonosite Ultrasound equipment, Intel Future Vision Strategies, Dell laptops and mobile devices, Microsoft hardware and packaging, Magnalite Tea Kettles and accessories for Coalesse to name a few. Prior to MINIMAL, I worked as a product designer for Motorola in both the mobile accessories group and Window’s phone team, where responsibilities ranged form creating innovative new platforms and expanding product categories in Bluetooth headsets, wireless audio and mobile phones. There was also deep involvement in numerous partnership development opportunities including JBL, Burton and Oakley.